Marcom Exchange - Message  

What's in it for me?

That's the question you need to answer for your prospects and customers.  Your marketing message needs to go beyond your vision and mission to:

1. show prospects you understand their needs and the problems they face.

2. clearly articulate how your product or service best solves those problems.

3. demonstrate how others have used your product or service to solve their problems and achieve results.

If you can demonstrate value to the people that matter, you will achieve marketing success.