Marcom Exchange - Vision  

Vision Mission Value BRAND

Six key questions to help define your vision and mission

1. How do you describe your product or service in ten words or less?

2. Why do people want to buy your product or service?

3. How does your product or service benefit customers?

4. What makes your product or service better than those offered by competitors?

5. How will your product or service change the industry?

6. What is the most important thing people should know about your product or service?

Jargon Alert!

Make every word count! If your vision statement is heavy with overused buzzwords like synergize, full-service and state-of-the-art,  consider a revision.